About The SEO Online Training Course

On my SEO Online Courses you’ll learn to optimise your website in the best way to satisfy users, rank highly on Search Engines and increase your traffic. I have experience on creating search engine friendly sites and will teach you the actionable skills you need.

My standard course provides an excellent introduction to SEO, covering all of the basic knowledge and fundamental techniques needed to run a Search Campaign. If you want to take things to the next level, my advanced course will provide deeper insight into the world of Google algorithms and technical SEO. Classroom training courses also offered by me which are ideal if you have a team you want to bring up to speed in SEO.

SEO Online Training Course Covers:

Understanding the key attributes of SEO: website structure, search term research, content creation and link equity.

Best practice methodologies and strategic skills to equip you with the knowledge necessary to plan and implement a successful SEO Campaign for maximum possible returns.

Learn how to manage your online brand in order to increase its market share in the natural listings.

Be able to devise a strategy that will measure and analyse search term performance, key word conversion visitor traffic from the likes of Google, Bing and Yahoo Spotting and taking advantage of quick-win opportunities and tracking the results.

SEO Online Course Covered Topics

Part 1 – Introduction To Search Engine Optimization (SEO)

What is Search Engine Optimization?
How Search Engines Work
How different are SEO and Pay Per Click (PPC)?
What are the Google Updates – Panda, Penguin, and Hummingbird?

Part 2 – Keywords Research

Understand the Google Keyword Planner Tool
Keyword selection process
Short-tail vs. Long-tail keywords
Action vs. General keywords
Tracking of competitors’ keywords

Part 3 – Domain Name & Web Hosting

What are domain name and web hosting
How domain name and the Web Hosting affects SEO
How to register for domain name & Web Hosting
How to link up domain name & web hosting via cPanel
How to set your website live!

Part 4 – Wordpress & Plugins

How Wordpress works (A free web building software)
How Wordpress plugins affects SEO
Recommended Wordpress plugins for better SEO ranking
How to increase web security
How to prevent spam attacks on your website

Part 5 – On-Page SEO

What is On-Page SEO and how it affects SEO ranking
What type On-Page Search Engine Optimization signals that Google capture
What is content optimization?
What is image optimization?
What is video optimization?
What is landing page optimization?
What is user sitemap optimization?
How website speed affects SEO
How website layout affects SEO
Building Google preferred web structure
What are Google heading priorities?
What are SEO Links – External links, Internal links, and Permalinks?
What are Google SEO Concepts – Relevancy, Signals Priority, and PageRank?
What is Google Meta tag and Meta Description?
How Meta tag and Meta description affects SEO
Common Meta tag and Meta description issues
How blog affects SEO
Common On-Page SEO issues
Tracking of competitors On-Page SEO strategies
Case studies – Good vs. Poor On-Page SEO websites
Understand the MUST-DO in a website to rank well in Google Search Result Page (SERP)