About The Digital Marketing Online Course
Digital marketing Online Course is the raise of brands or products via one or more forms of digital media. The rise of smartphones, apps, and other forms of ‘new media’ in the past decade has meant that digital marketers need to be able to connect with consumers through various devices and digital platforms, including social media. Digital marketing syndicates the vision of increasing new and interesting ways to get the marketing campaign’s message across, with the technical side of keeping track of data, digital engineering and analytics.
This online course focuses on Digital Marketing approaches which are commonly considered as key to effectively communicating with today’s online customers. As look in this course, it is based on the essentials of global access, consumer engagement and the democratization of media. The course concentrates on three interrelated components, Digital Marketing Online Course and it’s foundations in direct marketing and relationship marketing.
The course emphases on the digital marketing plan improvement and history, foundation and application of direct marketing campaigns, with particular emphasis on the creation and utilization of customer databases. Additionally students learn how to create an organization-wide customer-centric approach to the marketplace along with specific strategies for building long-term relationships with customers.
Students will improve the introductory knowledge and applied skills that employers value in the era of digital marketing. Central to the program are digital marketing courses in the areas of Social Media Marketing, mobile marketing, Search Engine Optimization (SEO) and emerging platforms. As a key component of the program, students create and maintain a professional online occurrence, which will enable graduates to stand out in competitive job markets.
Two-thirds of the course is concentrated on digital marketing. Students learn how to use tools in digital marketing, gain implementation skills in the form of an introduction to digital project management and practice how to present their ideas and plans. Learning to understand customers and how marketers are connecting with them to achieve measurable results. The course will pay particular attention to:
Students will achieve an in-depth understanding of a variation of popular tools used in the communications industry by designers, developers and marketers. They will also learn how to manipulate audio, video and digital graphics using various marketing programs. My Online Marketing Course will teach you to effectively market information over the internet and understand the issues that exist in an e-business marketing environment.
The Professional in Digital Marketing is perfect for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in web marketing. The programme is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.
The Course Is For:
- Experts who is essential to understand digital marketing or get more out of their digital channels.
- Marketers who want to fast-track their career or improve their position in the marketplace.
- Small business owners who need to maximise online channels for growing their business.
- Students who want to up skill in digital marketing
- Understand key concepts and trends associated with e-commerce and e-business.
- Apply leading tools, techniques and best practices in customer service.
- Study what Marketing leaders do to create superior business results.
If you are new to this program or looking to major in digital marketing new skills to develop your marketing profession, you'll learn the best applies for this critical, fast-growing online channel. The online program covers the fundamentals of the field as well as the professional disciplines of Search Engine Marketing and Social Media Marketing. You'll learn how to block high-quality, leadership and management roles and use digital marketing to achieve measurable return on investment. Expect a mix of lecture and readings, case studies, exercises and assignments.
What You’ll Learn
- The scope of digital media relative to legacy media.
- The connections and individualities of digital stages as they relate to marketing and advertising.
- Acquire basic tactical knowledge about the strengths & weaknesses of each digital component.
Topics Covered In Digital Marketing Online Training Course
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- SEO - Search Engine Optimization
- SEM - Search Engine Marketing
- SMO - Search Media Optimization
- SMM - Search Media Marketing
- Google AdSense
- Affiliate Marketing
- Google Analytics
- Email Marketing
- Online Reputation Management
Learn the basics to SEO Optimise Your Site, Get first position in Google and Increase Sales. Learn SEO strategies to improve organic rankings with this Advanced Search Engine Optimization (SEO) online training session.
SEM - Search Engine Marketing :This Search Engine Marketing (SEM) training session is devised with the objective of helping you to learn advertising via Google AdWords and become Google AdWords professional.
SMO - Social Media Optimization :The structure of this social media optimization training session is designed so as to provide you in-depth knowledge of the latest smo tools, smo trends, social media optimization software's, smo tips, smo tricks, social media optimization techniques, social media optimization strategies, etc.
SMM - Social Media Marketing :Learn how to use SMM for brand awareness and marketing. I offer SMM training with practical scenarios and project examples. Become a brand promoter with this social media marketing training session.
Google AdSense :Google Adsense earning is the dream of every person in the IT field or use internet. How to be paid Online with Google Adsense is the topic of this course in which i explained complete information which needed to start earning from A to Z.
Affiliate Marketing :Affiliate marketing strategies to build an online business by selling other people's products for a profit. Learn how to put affiliate marketing to work for you so you can make passive income easily.
Google Analytics :Want to become a Web Analytics expert? Join this Google Analytics course and begin your successful career in Digital Analytics.
Email Marketing :Learn the email marketing strategies that get more conversion and more engagement with this Advanced Email Marketing training session.
Online Reputation Management :In this topic, I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can get advantage from having a clear outline of its main concepts.
